Content Systems
UGC strategy and production, managed Canvas UGC programs, briefs, paid creative, and usage rights that fuel every channel.
The right resource changes everything
Creative Operations for Consumer Brands
Unresourced helps consumer brands source and manage creators, produce high-performing UGC, grow affiliate revenue, and build scalable systems across organic social and paid media.
CREATE ~ CONNECT ~ CONVERT ~CREATE ~ CONNECT ~ CONVERT ~CREATE ~ CONNECT ~ CONVERT ~CREATE ~ CONNECT ~ CONVERT ~
The problem
Big ideas get stuck behind small bandwidth.
Brands are operating across an increasingly complex creator and content ecosystem, with greater pressure to produce consistently, move quickly, and deliver measurable performance across multiple channels.
As expectations expand, internal teams are often left managing fragmented workflows, growing creator networks, and increasing production demands without the infrastructure or capacity to support them efficiently.
Scattered creators.
Fragmented content.
Limited bandwidth.
What we do
Create.
Connect.
Convert.
We can step into one part of your creative operation or help run the whole system, from creators and UGC to paid media, production, testing, and performance insights.
Creator Networks
Creator sourcing, influencer partnerships, product seeding, and affiliate recruitment that builds real relationships.
Performance
Affiliate growth, TikTok Shop, paid media, and performance tracking that turns content into revenue.
Canvas UGC
Where organic proves what paid can scale.
The canvas,
explained.
Canvas UGC is an emerging creator-led content model in which creators build and operate dedicated, brand-owned social accounts. Each account is created for one brand, features that brand exclusively, and grows independently from the creator’s personal profile.
Unlike influencer marketing, Canvas UGC does not depend on a creator’s existing following. Unlike traditional UGC, the content is not produced as a series of disconnected deliverables. The dedicated account becomes an ongoing environment for building an audience, testing creative, and identifying what performs.
How it works
How the canvas takes shape.
Start with a blank canvas.
Each creator establishes a separate social account centered entirely around the brand. The account begins with clear content pillars, messaging, and audience objectives.
Warm the right signals.
Before publishing branded videos, the creator engages naturally within the brand’s category. This warm-up period helps the platform understand the account’s niche and the viewers most likely to find its content relevant.
Let organic lead.
The creator publishes platform-native videos across different hooks, messages, formats, and concepts. Organic performance reveals what is earning attention before paid media is introduced.
Turn proof into scale.
The strongest videos can be amplified through paid media. Their winning hooks and messages can then be translated across additional creators, giving every new variation an existing proof of concept.
The canvas,
fully resourced.
A managed program built from start to scale.
Unresourced develops and operates Canvas UGC programs from start to scale. We source and manage creators, structure the accounts, guide the warm-up period, develop the creative direction, oversee publishing, analyze performance, and turn organic winners into paid and repeatable creative systems.
When a video outperforms, we look beyond the result. We identify the message, hook, format, and creator variables behind its performance, then apply those learnings across new creators and creative iterations.
More than content. A focused audience, a growing library of validated creative, and a repeatable path from organic discovery to paid growth.
Build your canvasCanvas UGC model
Built to keep creative moving.
An illustrative 90-day engagement: 12 creators, 20 videos each per month, and a consistent stream of creative to test organically and scale through paid media.
12Creators activated
240Videos per month
720Videos over 90 days
Creative output across 90 days
Cumulative video output
Managed Canvas UGCIllustrative ad hoc production
Our process
From scattered to scalable.
The strategy is only useful if the system can actually run. We build the structure, activate it, and keep improving what comes out of it.
Diagnose
We audit your current ecosystem, goals, and gaps.
Build
We build the strategy, creator pipeline, and content engine.
Activate
We launch campaigns, activate creators, and amplify content.
Optimize
We track performance and refine for more profitable growth.
Who’s behind the work
Built from both sides of the brief.
Dylan Goodrich
Co-Founder · Creator Strategy
Dylan is a creator-commerce strategist, consultant, and content creator with experience leading influencer and social programs for Ariana Grande Fragrances, Khloé Kardashian Fragrances, r.e.m. beauty, IGK Hair, HubSpot, Wix, AG1, Stanley 1913, and The RealReal. At Unresourced, he builds repeatable programs across UGC, affiliate marketing, TikTok Shop, Amazon, product seeding, paid creative, and influencer partnerships. His experience across both creator-led platforms and brand strategy brings a practical understanding of what each side needs to produce strong work and measurable growth.
Alex Schafirovitch
Co-Founder · Creative Operations
Alex is a creator-commerce operator focused on the systems behind scalable content. His client experience includes Shiseido, Revlon, CASETiFY, Brooklinen, Salt & Stone, Jolie, and Regent. At Unresourced, he helps e-commerce and CPG brands source creators, produce high-volume UGC, manage product seeding, streamline approvals, and develop creative for paid and organic channels. His background spans influencer partnerships, creator communications, contract negotiation, social strategy, visual storytelling, and direct-to-consumer launches across fashion, beauty, lifestyle, and consumer products, turning complex creator operations into clear, repeatable workflows built for long-term value.
Selected experience
Proof lives in the work.
Across our founders’ careers, we have helped leading consumer brands shape creator programs, social systems, and performance-ready content. The categories change. The focus stays the same: make the creative work harder and the operation run smarter.
Beauty, built for culture.
Influencer and social programs shaped for high-attention launches, creator storytelling, and lasting brand relevance.
Shiseido · Revlon · r.e.m. beauty · Ariana Grande Fragrances · Khloé Kardashian Fragrances · IGK Hair · Salt & Stone · JolieCommerce, built to move.
Creator systems connecting UGC, affiliate strategy, product seeding, and paid creative to clearer paths to purchase.
Stanley 1913 · AG1 · CASETiFY · Brooklinen · The RealReal · RegentPlatforms, made human.
Creator-led education and social programs designed to make complex products feel clear, useful, and native to the feed.
HubSpot · WixContact Unresourced